men's wear market is formed.
● 1950s - The Korean War became the turning point of Korean apparel
history. Politicians and the elite wore custom-tailored suits,
whereas ordinary people took abandoned apparels and
repaired that by themselves.
1) Development of major companies
② LG Fashion Incorporation.
- 1953 : Rakhui Industry Co.
Japanese Look이 유행했다.
- 빅룩 형태의 복식은 일반적으로 남녀 구별없이 누구나 입을 수 있는 크고 헐렁한 스타일
- 무채색 길이는 반코트 또는 롱코트만큼 길어져 엉덩이 부분을 가렸으며 남자 셔츠를 길게 늘인 듯한 느낌이 드는 형태가 대부분이었다. 긴 셔츠는 양 끝은 잡아매거나 벨트를 느슨
fashion market’ mentions that Dongdeamoon is the place which is full with many groups of fashion stores.(Hong & Lee, 2007) The main features of this place are traditional store group, east store group, new west store group which is oriented to retail. So, these days, the proposition of wholesale gets smaller and proposition of retail gets larger. The most specific feature is value chainstructur
Quick Response (QR) system
& massive human resources
of 1,000 designers
Lack of advertisement,
physical stores mostly in
Gyunggi area
Customers’ increasing interest
in fast fashion
6 major fast fashion brands’
strong position in Korea
Short turnover rates
- fresh designs everyday
Various clothing providing
- outerwear, innerwear, accessories, shoes & bags
fashion shops because T.A.C provides total appearance solution at once.”
2) Positioning by benefit
- Convenience: T.A.C provides total solution for your image. You don’t need lots of time for manage your appearance. If you visit our shop; you will be a dandy guy.
- Customization: provide customized solution for each customer
- Effectiveness: “You can change your image only when you
Bonnet has to have two rows.
Also it is brimless , generally.
The movie dealt with almost men’s fashion.
It is hard to find women’s fashion in this movie.
Especially, there is no spencer or redicule.
Also, because of lack of full shot, we couldn’t find their shoes.
6. Competitors in Men’s fashion industry
(1) Bean Pole
1989년 출범 ‘그녀의 자전거가 내 가슴에 들어왔다’로 강력한 브랜드 이미지 구축
2003년 인천공항 면세점 입점. 해외시장 공략의 기반 마련
패밀리 브랜드-플래그쉽 스토어(Flagship Store)
2005년 중국 상하이 푸둥지구의 빤빠이
1) Men’s fashion
Hair styles
건은 귀족층은 두 가닥 띠의 건을 착용하였으나 서민은 사대오건(네 가닥 띠의 검은 건)을 착용하였다. 한편 주인(뱃사람)은 머리에 죽관(대나무 관모)을 썼다.
Coat (포:袍, po)
포는 주로 흰색이었으며 이를 백저포(白紵袍)라고 한다. 이 포에 감람나무 문양이 있는 허리띠를 매
men who want to look fashionable but don't know how to wear. The total shop `STCO(shirt & tie coordination)` focused on necktie and shirt is good for young business man arrange from 20s to 30s, because they coordinate fashion for 'singles' or men whom is out of confidence of coordinate.
2-1-4. Circumstance of business_the sales and number of stores
This company is focused on shirts which i
H&M offers fashion and quality at the best price
H&M's first store was opened in Vasteras, Sweden in 1947 by Earling Persson
H&M is in around 2000 stores spread over 37 countries
H&M offers fashion for women, men, teenagers and children
The collections are created centrally by around 100 in-house designers together with buyers and pattern makers
H&M also sells own-brand cosmetics, accessorie